Give them Something to Talk About-Growing your BusinessContains 4 Component(s), Includes Credits
Tired of paying too much for marketing that doesn’t work? Do you think that Yelp, Thumbtack, Google, Angie’s List and Home Advisor are just fads? Think again! Using a focused and structured review program and technician incentives, you can rocket your company to the top. In this workshop, Susan Frew will teach you how to get reviews, fix a bad reputation, get your technicians involved and cut down on your marketing budget. Your business cannot afford to miss this cutting-edge strategy and how to put it into play immediately.
The Power of Breakeven AnalysisContains 4 Component(s), Includes Credits
There are only three paths to increasing profits – spend less, charge more or do more work. As the economy improves, you need to make strategic decisions about growth. Financial and management consultant Leslie Shiner will explain how to create a breakeven analysis to help make crucial decisions. Play the “what-if” game to forecast the consequences of changes in overhead, margin and sales volume, and learn how avoid confusing the markup you charge with the margin you achieve.
Modern Day Marketing for Contractors: Using Social Media and Tools like Drones, YouTube and AppsContains 4 Component(s), Includes Credits
How do you connect with your clients? Learn some of the best practices in advertising with Modern Techniques.
How to Present a Lunch and Learn (Members Only)Contains 4 Component(s), Includes Credits
How do you set up an appointment with a landscape architect organization? Who do you need to contact to get your foot in the door? What do you need to be prepared for? How do you report their continuing education credits? How do you use your presentation to build a relationship with a specifier company? This webinar will discuss how to effectively present a Lunch and Learn to landscape architects.
7 Key Principles (Everyone Should Know) for Sales Success (Members Only)Contains 4 Component(s), Includes Credits
Join ICPI and Randy Anderson to discuss 7 key principles for successful Sales!
How to Attract, Retain, and Motivate Today's Hardscape WorkforceContains 4 Component(s), Includes Credits
Curious how to keep your workforce, or add to it? Interested in growing your business and keeping your skilled crews? Learn some of the best practices on how to motivate your teams, and how to prosper in the industry.
How to get Changes to Municipal Codes and Homeowner AssociationsContains 4 Component(s), Includes Credits
Carl Peterson of Nicolock Paving Stones, discusses best-practices to work with municipalities and homeowners to provide the customer what they want.